Manager, Digital Marketing

Job Title: Manager

Company: Maya Chia

Set Digital Marketing Strategy

• Direct marketing and brand strategy, including forecasting, budget management, and determining KPIs to drive revenue growth, customer loyalty, and customer acquisition

• Design marketing initiatives, brand partnerships, and brand awareness campaigns to achieve strategic priorities

Execute Cross-Channel Marketing & External Communications

• Manage day-to-day execution of digital marketing and growth activities
• Execute and scale Paid Social and Search strategies, focusing on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google
• Develop, implement, and manage email and SMS growth strategies, including automations and campaigns
• Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers
• Manage all brand and press communication strategies, including influencer and press outreach, seeding, partnerships, and organic social placements.

Direct eCommerce Priorities

• Manage all eCommerce activities, including merchandising, on-page SEO optimizations, on-site conversion optimizations, go-to-market eCommerce rollouts, and daily website maintenance
• Oversee UX/UI and web design efforts for eCommerce success; utilize web traffic analytics and heat map technologies to optimize website checkout conversion processes

Bolster Brand Growth:

• Collaborate closely with the C-suite on product launch strategies and positioning; conduct competitor market share research and analysis, and develop ongoing marketing funnel strategies for successful launches.

• Provide creative direction in packaging development, branding, and maintaining the overall brand image

Team Leadership:

• Mentor and guide junior staff, fostering a collaborative and high-performing work environment

• Assist in talent acquisition and development

• Promote a culture of continuous improvement and innovation

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• 3-5 years of experience in a digital marketing role, preferably within the beauty, wellness, or consumer goods industry.

• Experience working across marketing channels (paid media, social, affiliate)

• Familiarity with CRM & loyalty strategies

• Ideal candidate will come with experience both setting & executing an integrated marketing strategy

• Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships

• Strong understanding of the skin and haircare market, including trends, challenges, and opportunities

• Exceptional communication, interpersonal, and leadership skills

• Highly organized, detail-oriented, and capable of handling multiple tasks

• Comfortable operating independently in a fast-paced, dynamic environment of changing priorities

• Proficiency in project management and retail software such as Shopify, Quickbooks, Asana, Slack, and Adobe Illustrator a plus

• Experience & skills

  • Ideal candidate will come with both marketing strategy & execution experience with a beauty, wellness, or similarly related brand (e.g., apparel)

  • Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships

  • Candidate will work closely with C-suite and should be able to think strategically and operate independently