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Digital Marketing Specialist

AAA Northeast

This is a Contract position in Greenville, SC posted May 13, 2022.

Overview: The Digital Marketing Specialist will collaborate cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns.

Responsible for planning, building, and optimizing how we engage with members through search engine marketing (SEM).

Responsibilities: Responsible for the development and execution of search engine marketing strategies and campaigns.

Develop and test ad copy in various markets and verticals.

Drive all keyword research and strategy (Paid and organic).

Coordinate with internal partners/agencies/vendors on campaign initiatives.Works with marketing team and business line management, as needed, to define creative strategy and success metrics.

Communicates key marketing information to in-house and external creative teams as well as e-business departments.Manages and traffics all marketing jobs; ensuring timely and cost-conscious project completion.

Measures the effectiveness of marketing strategies.Implement, track, and adjust budgets and bids for paid search campaigns.Analyze and report on campaign results, identify trends and create strategic recommendations for optimization of spend and conversion performance.

Communicates and presents these results to team members and clients alike.Seeks and provides information to help business lines determine their place in the market.

Understand customers and competitive sets.

Qualifications: Education/Licenses/Certifications: Bachelors degree required, Marketing or related field; or 6-8 years of additional relevant experience Google Analytics and Paid Search certified required Experience: 3 years Holistic SEM management (agency or client) Mastery of Search tools including Google Ads, Google Analytics and Microsoft Advertising (Bing Ads) Skills & Abilities: Familiarity working with SA360/DCM/Floodlight or similar.

Adobe Ad Cloud is preferred.

Proficient in text ad development, and knowledge of various paid search ad types.

Experience in digital marketing tactics and measurement.

Encourage, build, and maintain mutual trust, respect, and cooperation with others.

Ability to listen to, understand, and communicate with others by telephone, in written form, electronically, or in person.

Ability to operate a computer with relevant software applications.

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Ability to apply sound judgement to produce appropriate outcomes to a variety of situations.

Including high volume and challenging situations.

Ability to prioritize, organize, and accomplish work to achieve specific goals.

Developing specific goals and plans to prioritize, organize, and accomplish your work.