Marketing and Sales
FSC Cutting Tools
Full-time
On-site
Greenville, South Carolina, United States
Full-time jobs in South Carolina
Developing and executing marketing strategies to promote a company's line of cutting tools and machinery to industrial clients, focusing on highlighting the performance benefits, technical specifications, and application suitability within various manufacturing sectors, often requiring a strong understanding of machining processes and customer needs within the industry.
Key responsibilities may include:
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Market Research and Analysis:Conduct in-depth market research to identify industry trends, competitor analysis, and potential customer segments within the manufacturing landscape, including their specific cutting tool requirements.
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Product Positioning and Messaging:Develop compelling product positioning and messaging that effectively communicates the unique value proposition of cutting tools and equipment, emphasizing features like improved tool life, high precision, efficiency, and cost-saving benefits.
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Content Creation and Marketing Collateral:Create informative content like product brochures, technical data sheets, case studies, website copy, blog posts, and presentations to educate potential customers about the applications and advantages of the cutting tools.
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Digital Marketing Strategy:Manage online marketing initiatives including website optimization, social media campaigns, search engine marketing (SEM), email marketing, and online advertising to reach target audiences.
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Trade Show and Event Management:Plan and execute participation in industry trade shows, conferences, and events to generate leads and showcase products through demonstrations and presentations.
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Sales Enablement:Collaborate with the sales team to provide product training, technical support, and marketing materials to effectively present cutting tool solutions to customers.
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Customer Relationship Management (CRM):Utilize CRM systems to track customer interactions, manage leads, and nurture relationships with potential and existing clients.
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Campaign Development and Execution:Design and implement targeted marketing campaigns across various channels including direct mail, email, and social media to reach specific customer segments with relevant messaging.
Required Skills and Experience:
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Technical Knowledge:Strong understanding of machining processes, cutting tool materials, geometries, and applications in various manufacturing industries.
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Marketing Expertise:Proven experience in developing and executing successful marketing strategies across multiple channels, including digital marketing.
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Communication Skills:Excellent written and verbal communication skills to effectively present technical information to both technical and non-technical audiences.
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Sales Support:Ability to collaborate effectively with sales teams to identify customer needs and provide technical expertise.
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Analytical Skills:Data-driven approach to measure campaign performance and analyze market trends to make informed marketing decisions.
***THIS IS NOT A REMOTE JOB BUT ON SITE POSTION***
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