Position Title: Director of Ticket Sales – The Gamecock Club
Location: Columbia, South Carolina
Reports To: Vice President of Revenue – The Gamecock Club
Employment Type: Full-Time, Exempt
Position Summary
The Director of Ticket Sales is responsible for developing, leading, and executing comprehensive ticket sales strategies to maximize revenue, grow the fan base, and enhance the game-day experience for University of South Carolina Athletics. This role will oversee the sales team, manage general ticket sales efforts, and collaborate closely with The Gamecock Club leadership to align sales initiatives with the organization’s mission of supporting Gamecock student-athletes through scholarship funding.
Key Responsibilities
Sales Leadership & Strategy
- Develop and implement annual ticket sales plans for football, men’s and women’s basketball, baseball, and other ticketed events.
- Lead a team of account executives and sales representatives to achieve and exceed individual and departmental revenue goals.
- Establish performance metrics and monitor progress using data-driven analysis.
- Identify and cultivate new sales opportunities, including season tickets, group sales, premium seating, and single-game packages.
Team Management & Development
- Recruit, train, mentor, and evaluate ticket sales staff, fostering a culture of accountability, motivation, and professional growth.
- Provide regular coaching, feedback, and development opportunities to maximize individual and team performance.
Collaboration & Partnerships
- Work in close coordination with The Gamecock Club, marketing, ticket operations, and external relations to create integrated campaigns that drive ticket sales.
- Partner with corporate sponsorship and community relations teams to develop bundled packages and promotional events.
Customer Relationship Management
- Oversee the implementation and use of CRM systems (Salesforce & Ticketmaster Archtics) to track customer engagement.
- Build and maintain strong relationships with season ticket holders, donors, and key stakeholders.
- Ensure an exceptional customer service experience that reflects the pride and tradition of Gamecock Athletics.
Reporting
- Prepare regular reports on sales performance, market trends, and customer feedback.
Core Competencies
- Results-Oriented Sales Leadership
- Strategic Planning and Execution
- Staff Development and Mentorship
- Relationship Building and Customer Service Excellence
- Analytical and Data-Driven Decision Making
About The Gamecock Club
The Gamecock Club is the official fundraising arm of University of South Carolina Athletics. Through annual giving, capital campaigns, and special initiatives, The Gamecock Club provides financial support for scholarships, facilities, and programs that enhance the experiences of Gamecock student-athletes and strengthen the connection between the university and its loyal fan base.