Outside Sales Representative

Job Summary:

The Outside Sales Representative is responsible for driving sales and revenue growth by developing new business opportunities and managing existing customer relationships within an assigned territory. This self-motivated, results-oriented professional should have strong B2B sales experience, excellent communication skills, and a solid understanding of appliance and HVAC parts, equipment, or industrial components. The ideal candidate excels at building long-term client partnerships and consistently identifies opportunities to expand market presence and increase sales performance. 

Key Responsibilities:

• Identify, pursue, and close new business opportunities within assigned territory

• Delivery runs to customers for the branch as needed

• Visit customers at their locations to present products, provide quotes, and offer tailored solutions

• Develop and maintain strong relationships with key decision-makers at repair shops, contractors, distributors, or industrial clients, Liaison between D&L customers for up-to-date pricing, products, and services

• Maintain a deep understanding of the company’s product lines and promote the right solutions for each customer

• Collaborating with the Marketing department for current D&L promotions, flyers, catalogs, pricing and other marketing materials to market to customer bases

• Collaborate with branch teams to ensure excellent service and timely delivery

• Prepare and deliver sales presentations, sales forecasts, product demonstrations, and training programs

• Track sales activities, opportunities, and customer communications; Maintain an accurate record of leads, customer accounts, and sales. Reporting daily / weekly back to your manager as requested

• Meet or exceed monthly and annual sales targets and quotas

• Stay informed on industry trends, competitor activity, and customer needs

• Represent the company at trade shows, networking events, and industry functions

• Participate in sales calls and meetings as necessary

Qualifications & Skills:

• 2–5+ years of outside sales experience, preferably in wholesale distribution of parts or equipment

• Proven track record of meeting or exceeding sales goals in a b2b environment

• Excellent interpersonal, communication, and negotiation skills

• Expected to uphold a professional image through appropriate hygiene, attire, and behavior; Maintain professionalism, diplomacy, and sensitivity to confidential company trade information

• Technical knowledge or experience with HVAC, electrical, or appliance parts is essential

• Self-starter with strong time management and organizational skills

• Work with limited supervision following standard company practices and maintain positive relationships with peers and supervisors

• Proficiency with Microsoft Office Suite and ERP systems

• Ability to operate office/branch equipment including computers, printers, fax machines, phone systems

• Perform basic math for coordinating cash and credit transactions, and pricing of products and equipment

• Valid driver’s license, reliable vehicle, and clean driving record

• Ability to travel daily within the assigned region

• Operate within the standard procedures and policies in accordance with D&L and the D&L Handbook 

• Participate in annual inventory

• Ability to lift to 75 lbs. with assistance of lifts, jacks, or other necessary equipment when needed

• Established network of industry contacts in the territory

• Bilingual (English/Spanish) is a plus